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Research methods for business students / Mark Saunders, Philip Lewis and Adrian Thornhill.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Harlow, England : Prentice-Hall, c2009.Edition: 5th edDescription: xxxi, 614 p. : ill. ; 28 cmISBN:
  • 9780273716860
Subject(s): DDC classification:
  • 650.072 S257r
LOC classification:
  • HD30.4 .S28 2009
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HD30.4.S28 2009 (Browse shelf(Opens below)) 1 Available 32002
Books Books North South University Library Non-fiction General Stacks HD30.4.S28 2009 (Browse shelf(Opens below)) 2 Available 32090

Includes bibliographical references (p. 561-572) and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

Business

Sumaiya Kainat Bintey Kohinoor

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