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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Noida : Pearson, c2015.Edition: 4th edDescription: xxix, 586 p. : ill. ; 26 cmISBN:
  • 9789332542204
Subject(s): LOC classification:
  • HD69 .B7K45 2015
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HD69.B7K45 2015 (Browse shelf(Opens below)) 1 Available 43799
Books Books North South University Library Non-fiction General Stacks HD69.B7K45 2015 (Browse shelf(Opens below)) 2 Available 43800
Books Books North South University Library Non-fiction HD69.B7K45 2015 (Browse shelf(Opens below)) 3 Checked out 2018-08-25 00:00 43801

Includes bibliographical references and index.

Management

Nuri Mahajabi

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