North South University Library OPAC

Amazon cover image
Image from Amazon.com

Value creation : the power of brand equity / William Neal and Ron Strauss.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Mason, Ohio : South-Western Cengage Learning, c2008.Description: xiii, 353 p. : ill. ; 24 cmISBN:
  • 9781587992049
  • 1587992043
Subject(s): LOC classification:
  • HD69 .B7N43 2008
Contents:
Acknowledgments -- Introduction -- The need -- What's the solution? -- What is a brand? what isn't? -- Brands as financial assets -- Value creation/value destruction -- The current state of brand measurement -- Understanding brand value and brand equity -- Brand loyalty and brand performance -- What is branding? -- Brand success profiles -- Values-based market segmentation -- Leveraging the brand value model and brand performance -- Salient lessons for marketing service providers -- The value creation process -- The solution -- Technical addendum -- Glossary -- Index.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HD69.B7N43 2008 (Browse shelf(Opens below)) 1 Available 34419

Includes bibliographical references and index.

Acknowledgments -- Introduction -- The need -- What's the solution? -- What is a brand? what isn't? -- Brands as financial assets -- Value creation/value destruction -- The current state of brand measurement -- Understanding brand value and brand equity -- Brand loyalty and brand performance -- What is branding? -- Brand success profiles -- Values-based market segmentation -- Leveraging the brand value model and brand performance -- Salient lessons for marketing service providers -- The value creation process -- The solution -- Technical addendum -- Glossary -- Index.

Marketing & International Business

Nuri Mahajabi

There are no comments on this title.

to post a comment.
© 2017-2024 NSU Library
North South University

Powered by Koha