Includes bibliographical references and index.

Introduction -- Weather or climate change? / Ann Bostrom and Daniel Lashof -- Communicating the risks of global warming : American risk perceptions, affective images, and interpretive communities / Anthony Leiserowitz -- More bad news : the risk of neglecting emotional responses to climate change information / Susanne C. Moser -- Public scares : changing the issue culture / Sheldon Ungar -- The challenge of trying to make a difference using media messages / Sharon Dunwoody -- Listening to the audience : San Diego hones its communication strategy by soliciting residents' views / Linda Giannelli Pratt and Sarah Rabkin -- The climate-justice link : communicating risk with low-income and minority audiences / Julian Agyeman ... [et al.] -- Postcards from the (not so) frozen North : talking about climate change in Alaska / Shannon Mcneely and Orville Huntington -- Climate change : a moral issue / Sally Bingham -- Einstein, Roosevelt, and the atom bomb : lessons learned for scientists communicating climate change / Lucy Warner -- Across the great divide : supporting scientists as effective messengers in the public sphere / Nancy Cole with Susan Watrous -- Dealing with climate change contrarians / Aaron M. McCright -- A role for dialogue in communication about climate change / Kathleen Regan -- Information is not enough / Caron Chess and Branden B. Johnson -- Stuck in the slow lane of behavior change? : a not-so-superhuman perspective on getting out of our cars / John Tribbia -- Consumption behavior and narratives about the good life / Laurie Michaelis -- Educating for "intelligent environmental action" in an age of global warming / Tina Grotzer and Rebecca Lincoln -- Education for global responsibility / Mary Catherine Bateson -- Changing the world one household at a time : Portland's 30-day program to lose 5,000 pounds / Sarah Rabkin with David Gershon -- Changing organizational ethics and practices toward climate and environment / Keith James, April Smith, and Bob Doppelt -- Change in the marketplace : business leadership and communication / Vicki Arroyo and Benjamin Preston -- The market as messenger : sending the right signals / John Atcheson -- Making it easy : establishing energy efficiency and renewable energy as routine best practice / Lisa Dilling and Barbara Farhar -- Forming networks, enabling leaders, financing action : the Cities for Climate Protection campaign / Abby Young -- Ending the piecemeal approach : Santa Monica's comprehensive plan for sustainability / Susan Watrous and Natasha Fraley -- States leading the way on climate change action : the view from the Northeast / Abbey Tennis -- West Coast Governors' Global Warming Initiative : using regional partnerships to coordinate climate action / Pierre duVair ... [et al.] -- Building social movements / David S. Meyer -- Climate litigation : shaping public policy and stimulating debate / Marilyn Averill -- The moral and political challenges of climate change / Dale Jamieson -- An ongoing dialogue on climate change : the Boulder Manifesto / Robert Harriss -- Toward the social tipping point : changing a climate for change / Susanne C. Moser and Lisa Dilling.