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Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.

By: Material type: TextTextLanguage: English Publication details: Durham : Duke University Press, c2013.Description: xiv, 322 p. : ill. ; 23 cmISBN:
  • 9780822353515
  • 9780822353638
Subject(s): DDC classification:
  • 306.3 23
LOC classification:
  • HF3826.5 .Y36 2013
Contents:
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HF3826.5.Y36 2013 (Browse shelf(Opens below)) 1 Available JPN00021

Includes bibliographical references (p. 299-312) and index.

Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.

Marketing & International Business

Economics

Sumaiya Kainat Bintey Kohinoor

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