Creative organization theory : a resource book / Gareth Morgan.
Material type: TextLanguage: English Publication details: Newbury Park, Calif. : Sage Publications, c1989.Description: 369 p. ; ill. ; 23 cmISBN:- 0803934386
- 658.4
- HD31 .M67 1989
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | North South University Library | Non-fiction | General Stacks | HD31.M67 1989 (Browse shelf(Opens below)) | 1 | Available | 14449 |
Includes bibliographies.
Gareth Morgan believes that examining organizations and management should be interesting, creative, practical, challenging and directly relevant to the needs of both the organization and the researcher. In an ingenious selection of organizational stories, Morgan presents unique insights drawn from actual corporate (as well as non-profit, public and institutional) experience. These examples illustrate both organizational successes and failures - because we can learn from both. They are interwoven with excerpts from many of the "classics" in organizational literature. His aptly-named "Mindstretchers" entice readers to expand their personal repertoires of approaches to the understanding of, and solutions to, organizational problems and challenges, followed by cases and exercises that challenge us to view organizations in new ways.
Marketing & International Business
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