The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler.
Material type: TextLanguage: English Series: Publication details: New York : Wiley, c1993.Description: xiv, 306 p. : ill. ; 23 cmISBN:- 0471579629
- 659.2 H313m
- HD59 .H37 1993
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | North South University Library | Non-fiction | General Stacks | HD59.H37 1993 (Browse shelf(Opens below)) | 1 | Available | 6262 |
Includes bibliographical references and index.
Management
Marketing & International Business
Social Science
Nuri Mahajabi
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