The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler.

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Material type: Text

TextLanguage: English Series: Publication details: New York : Wiley, c1993.Description: xiv, 306 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	North South University Library	Non-fiction	General Stacks	HD59.H37 1993 (Browse shelf(Opens below))	1	Available		6262

Includes bibliographical references and index.

Management

Marketing & International Business

Social Science

Nuri Mahajabi

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