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Applications in basic marketing : clippings form the popular business press / William D. Perreault and E. Jerome McCarthy by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Boston : McGraw Hill, c1990
Availability: Items available for loan: North South University Library (1)Location, call number: HF5410.A67 1990.

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Basic marketing : a global managerial approach / William D. Perreault and E. Jerome McCarthy by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: North South University Library (1)Location, call number: HF5415.13.M369 1999.

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3.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: North South University Library (2)Location, call number: HF5410. 2003, ...

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