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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English
Publication details: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008
Availability: Items available for loan: North South University Library (5)Location, call number: GEN HD69.B7K45 2008, ... Not available: North South University Library: Checked out (1).
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Value creation : the power of brand equity / William Neal and Ron Strauss. by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English
Publication details: Mason, Ohio : South-Western Cengage Learning, c2008
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD69.B7N43 2008.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: North South University Library (5)Location, call number: GEN HD69.B7K45 2013, ... Items available for reference: North South University Library: Not for loan (1)Location, call number: HD69 .B7K45 2013. Not available: North South University Library: Checked out (1).
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Cases on marketing theories : perspectives from Bangladesh / Tamgid Ahmed Chowdhury...[et al.] by
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English
Publication details: Dhaka : Albatross, 2022
Availability: Items available for loan: North South University Library (2)Location, call number: GEN HF5415.1255.C37 2022, ... Items available for reference: North South University Library: Not for loan (3)Location, call number: GEN HF5415.1255.C37 2022, ...
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