000 00998nam a2200313 a 4500
001 BD-DhNSU-10194
003 BD-DhNSU
005 20220627144517.0
008 220627s2000 nyua|||g b||| 001 0|eng d
020 _a0072312211
020 _a9780071169943
040 _aDLC
_cBD-DhNSU
_dBD-DhNSU
041 _aeng
050 0 0 _aHD9980.5
_b.Z45 2000
082 0 0 _a658.8
_bZ48s
100 1 _aZeithaml, Valarie A.
245 0 0 _aServices marketing :
_bintegrating customer focus across the firm /
_cValarie A. Zeithaml and Mary Jo Bitner.
250 _a2nd ed.
260 _aNew York :
_bMcGraw-Hill,
_cc2000.
300 _axxviii, 620 p. :
_bill., figs., tabs. ;
_c26 cm.
504 _a Includes bibliographical references and index.
526 _aMarketing & International Business
590 _aSumaiya Kainat Bintey Kohinoor
650 0 _aService industries
_xMarketing.
650 0 _aCustomer services.
650 0 _aMarketing.
700 1 _aBitner, Mary Jo
_eauthor
942 _2lcc
_cBK
999 _c10194
_d10194