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008			211005s2001 uk a|||g |||| 001 0|eng d
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040			_aDLC _cBD-DhNSU _dBD-DhNSU
041			_aeng
050	0	0	_aHD30.28 _b.W45 2001
082	0	0	_a658.4012
100	1		_aWhittington, Richard _93459
245	0	0	_aWhat is strategy, and does it matter? / _cRichard Whittington.
250			_a2nd ed.
260			_aLondon : _bThomson Learning, _cc2001.
300			_ax, 151 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
520			_aIn this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.
526	0		_aManagement
590			_aMd. Abdul Hakim
650		0	_aStrategic planning. _922724
650		4	_aManagement _922725
942			_2lcc _cBK