000 nam a22 a 4500
999 _c11790
_d11790
001 BD-DhNSU-11790
003 BD-DhNSU
005 20190402140158.0
008 190402s1995 nyua|||g |||| 001 0|eng d
010 _a
020 _a0070068798
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5415
_b.B6213 1995
082 0 0 _a658.8
_bB783m
100 1 _aBovee, Courtland L.
245 0 0 _aMarketing /
_cCourtland L. Bovee, Michael J. Houston and John V. Thill
250 _a2nd ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1995.
300 _axxiv,721+v p. :
_bill. ;
_c25 cm.
490 1 _aMcGraw-Hill series in marketing
500 _aIncludes index.
650 0 _aMarketing
700 1 _aHouston, Michael J.
700 1 _aThill, John V.
942 _2lcc
_cBK