| 000 | nam a22 a 4500 | ||
|---|---|---|---|
| 999 |
_c12675 _d12675 |
||
| 001 | BD-DhNSU-12675 | ||
| 003 | BD-DhNSU | ||
| 005 | 20190402140519.0 | ||
| 008 | 190402s2001 enka|||g |||| 001 0|eng d | ||
| 010 | _a | ||
| 020 | _a0198782322 | ||
| 040 |
_aDLC _cDLC _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5438.5 _b.P475 2001 |
| 082 | 0 | 0 |
_a659.1 _bP431s |
| 100 | 1 | _aPercy, Larry | |
| 245 | 0 | 0 |
_aStrategic advertising management / _cLarry Percy, John R. Rossiter and Richard Elliott |
| 260 |
_aOxford : _bOxford University Press, _cc2001. |
||
| 300 |
_axxi, 288 p. : _bill. ; _c25 cm. |
||
| 650 | 0 | _aSales promotion Advertising | |
| 650 | 0 | _aManagement Strategic planning Communication in marketing | |
| 700 | 1 | _aRossiter, John R. | |
| 700 | 1 | _aElliott, Richard | |
| 942 |
_2lcc _cBK |
||