000			00985nam a2200313 a 4500
001			BD-DhNSU-12915
003			BD-DhNSU
005			20220627140244.0
008			220627s2003 ii a|||g b||| 001 0|eng d
020			_a0070530424
020			_a9780070530423
040			_aDLC _cBD-DhNSU _dBD-DhNSU
041			_aeng
050	0	0	_aHD9980.5 _b.Z45 2003
082	0	0	_a658.8 _bZ48s
100	1		_aZeithaml, Valarie A.
245	0	0	_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml and Mary Jo Bitner.
250			_a3rd ed.
260			_aNew Delhi : _bTata McGraw-Hill, _cc2003.
300			_axx, 668 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
526			_aMarketing & International Business
590			_aSumaiya Kainat Bintey Kohinoor
650		0	_aService industries _xMarketing.
650		0	_aCustomer services.
650		0	_aMarketing
700	1		_aBitner, Mary Jo _eauthor
942			_2lcc _cBK
999			_c12915 _d12915