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040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHD69
_b.B7M37 2000
100 1 _aMarconi, Joe
_925651
245 1 4 _aThe brand marketing book :
_bcreating, managing, and extending the value of your brand /
_cJoe Marconi.
260 _aLincolnwood, IL :
_bNTC Business Books,
_cc2000.
300 _axv, 247 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
526 0 _aMarketing & International Business
590 _aNuri Mahajabi
650 0 _aBranding (Marketing).
_98826
942 _2lcc
_cBK