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020 _a8175541091
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHD69
_b.B7K37 2000
100 1 _aKapferer, Jean-Noël
_925673
245 0 0 _aStrategic brand management :
_bcreating and sustaining brand equity long term /
_cJean-Noël Kapferer.
250 _a2nd ed.
260 _aNew Delhi :
_bKogan Page,
_c2000.
300 _a443 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
526 0 _aManagement
590 _aNuri Mahajabi
650 0 _aBrand name products
_xManagement.
_98136
942 _2lcc
_cBK