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_c13237 _d13237 |
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| 001 | BD-DhNSU-13237 | ||
| 003 | BD-DhNSU | ||
| 005 | 20190402140743.0 | ||
| 008 | 190402s2003 mau||||g |||| 001 0|eng d | ||
| 010 | _a | ||
| 020 | _a0071151613 | ||
| 040 |
_aDLC _cDLC _dBD-DhNSU |
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| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2003 |
| 082 | 0 | 0 |
_a658.802 _bC898s |
| 100 | 1 | _aCravens, David W. | |
| 245 | 0 | 0 |
_aStrategic marketing / _cDavid W. Cravens and Nigel F. Piercy |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axviii, 843 p. ; _c25 cm. |
||
| 490 | 1 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - Decision making Marketing | |
| 650 | 0 | _aManagement Marketing | |
| 650 | 4 | _aManagement | |
| 650 | 4 | _aCase studies | |
| 700 | 1 | _aPiercy, Nigel F. | |
| 942 |
_2lcc _cBK |
||