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_aHF5415.33 _b.U6H38 2004 |
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_a658.83420973 _bH393c |
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_aHawkins, Del I. _91233 |
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_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best and Kenneth A. Coney |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2004. |
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| 300 |
_axxvi, 790 p. : _bill. ; _c26 cm. + _e1 computer disc (CD ; 3/4 in.) |
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_aConsumer behavior _zUnited_states _91234 |
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_aUnited_states Market surveys _91235 |
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_aUnited_states Consumer behavior _91236 |
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_aUnited_states _91237 |
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| 700 | 1 |
_aBest, Roger J. _91238 |
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| 700 | 1 |
_aConey, Kenneth A. _91239 |
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