000 nam a22 a 4500
999 _c17782
_d17782
001 BD-DhNSU-17782
003 BD-DhNSU
005 20190403061938.0
008 190403s2005 ukn||||g |||| 001 0|eng d
010 _a
020 _a
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5415.3
_b.B785 2005
082 0 0 _a658.83028
_bB894m
100 1 _aBruner, Gordon C.
245 0 0 _aMarketing scales handbook :
_ba compilation of multi-item measures for consumer behavior & advertising /
_cGordon C. Bruner, Paul J. Hensel and Karen E. James
260 _aMason, OH. :
_bThomson,
_cc2005.
300 _axxii, 842 p. :
_c25 cm.
650 0 _aMarketing research
650 4 _aStatistical methods
650 4 _aHandbooks manuals etc
700 1 _aHensel, Paul J.
700 1 _aJames, Karen E.
942 _2lcc
_cBK