| 000 | 00837nam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c18148 _d18148 |
||
| 001 | BD-DhNSU-18148 | ||
| 003 | BD-DhNSU | ||
| 005 | 20211129103553.0 | ||
| 008 | 211129s2008 njua|||g |||| 001 0|eng|d | ||
| 020 | _a9780131888593 | ||
| 020 | _a9788131719770 | ||
| 040 |
_aDLC _cDLC _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHD69 _b.B7K45 2008 |
| 100 | 1 |
_aKeller, Kevin Lane _920 |
|
| 245 | 0 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice-Hall, _cc2008. |
||
| 300 |
_axxi, 692 p. : _bcol. ill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | 0 | _aManagement | |
| 590 | _aNuri Mahajabi | ||
| 650 | 0 |
_aBrand name products _xManagement. _98136 |
|
| 942 |
_2lcc _cBK |
||