| 000 | 01107nam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c18295 _d18295 |
||
| 001 | BD-DhNSU-18295 | ||
| 003 | BD-DhNSU | ||
| 005 | 20211129105115.0 | ||
| 008 | 211129s2005 njua|||g |||| 001 0|eng|d | ||
| 020 | _a9780471690160 | ||
| 020 | _a0471690163 | ||
| 040 |
_aDLC _cDLC _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHD69 _b.B7K45 2005 |
| 082 | 0 | 0 |
_a658.827 _bK291 |
| 245 | 0 | 0 |
_aKellogg on branding : _bthe marketing faculty of the Kellogg School of Management / _cedited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2005. |
||
| 300 |
_axvii, 334 p. : _bill. ; _c24 cm. |
||
| 520 | _aIncludes bibliographical references and index. | ||
| 526 | 0 | _aManagement | |
| 526 | 0 | _aMarketing & International Business | |
| 590 | _aNuri Mahajabi | ||
| 650 | 0 |
_aBrand name products. _98136 |
|
| 650 | 0 |
_aBranding (Marketing) _98826 |
|
| 650 | 0 |
_aCustomer relations _xManagement. _98830 |
|
| 700 | 1 |
_aTybout, Alice M. _eeditor _925590 |
|
| 700 | 1 |
_aCalkins, Tim _eeditor _925591 |
|
| 710 | 2 |
_aKellogg School of Management. _925592 |
|
| 942 |
_2lcc _cBK |
||