| 000 | 01087nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | BD-DhNSU-18310 | ||
| 003 | BD-DhNSU | ||
| 005 | 20220718123809.0 | ||
| 008 | 220718s2009 maua|||g b||| 001 0|eng d | ||
| 020 | _a9780073380933 | ||
| 020 | _a9780071263931 | ||
| 040 |
_aDLC _cBD-DhNSU _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.Z45 2009 |
| 082 | 0 | 0 |
_a658.8 _bZ48s |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 0 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2009. |
||
| 300 |
_axxviii, 708 p. : _bill., map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aMarketing & International Business | ||
| 526 | _aSocial Science | ||
| 590 | _aSumaiya Kainat Bintey Kohinoor | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aBitner, Mary Jo _eauthor |
|
| 700 | 1 |
_aGremler, Dwayne D. _eauthor |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c18310 _d18310 |
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