000			01704nam a2200277 a 4500
999			_c18355 _d18355
001			BD-DhNSU-18355
003			BD-DhNSU
005			20211215132736.0
008			211215s2007 maua|||g |||| 001 0|eng|d
020			_a9781422101674
020			_a1422101673
040			_aDLC _cDLC _dBD-DhNSU
041			_aeng
050	0	0	_aHD69 _b.B7K86 2007
100	1		_aKumar, Nirmalya _925652
245	0	0	_aPrivate label strategy : _bhow to meet the store brand challenge / _cNirmalya Kumar and Jan-Benedict E. M. Steenkamp.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2007.
300			_axvii, 270 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aBrand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?.
526	0		_aMarketing & International Business
590			_aNuri Mahajabi
650		0	_aBranding (Marketing). _98826
700	1		_aSteenkamp, Jan-Benedict E. M. _eauthor _925653
942			_2lcc _cBK