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040 _aDLC
_cBD-DhNSU
_dBD-DhNSU
041 _aeng
050 0 0 _aHD30.4
_b.S28 2009
082 0 0 _a650.072
_bS257r
100 1 _aSaunders, Mark
_916721
245 0 0 _aResearch methods for business students /
_cMark Saunders, Philip Lewis and Adrian Thornhill.
250 _a5th ed.
260 _aHarlow, England :
_bPrentice-Hall,
_cc2009.
300 _axxxi, 614 p. :
_bill. ;
_c28 cm.
504 _aIncludes bibliographical references (p. 561-572) and index.
505 _aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
526 0 _aBusiness
590 _aSumaiya Kainat Bintey Kohinoor
650 0 _aBusiness
_xResearch
_922013
650 4 _aBusiness
_xResearch
_xData processing.
_922014
700 1 _aLewis, Philip
_eauthor
_922015
700 1 _aThornhill, Adrian
_eauthor
_922011
942 _2lcc
_cBK