000			01455nam a2200289 a 4500
001			BD-DhNSU-20445
003			BD-DhNSU
005			20240115152000.0
008			240115s2010 ii a|||g |||| 001 0|eng d
020			_a9788123919027
040			_aDLC _cBD-DhNSU _dBD-DhNSU
041			_aeng
050	0	0	_aRS189 _b.J67 2010
100	1		_aJoseph, Ajoy S.
245	0	0	_aPharmaceutical marketing / _cAjoy S. Joseph.
260			_aNew Delhi : _bCBS Publishers, _cc2010.
300			_a156 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references and index.
520			_aIt is designed to serve as a textbook on marketing of pharmaceutical products for graduate and postgraduate students pursuing courses in marketing management in general and pharmaceutical marketing in particular. This book will also be beneficial to pharmaceutical marketers, medical representatives, and researchers. The book provides an overview of Indian pharmaceutical industry, global pharmaceutical industry, and the US pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behavior. The book also covers in detail each of the marketing-mix elements of pharmaceutical marketing.
526			_aPharmaceutical Sciences
526			_aMarketing
590			_aSumaiya Kainat Bintey Kohinoor
590			_aMd. Abdul Hakim
650		0	_aDrugs _xMarketing.
650		0	_aPharmaceutical industry.
942			_2lcc _cBK
999			_c20445 _d20445