000 nam a22 a 4500
999 _c21118
_d21118
001 BD-DhNSU-21118
003 BD-DhNSU
005 20190403064848.0
008 190403s2011 mauab||g |||| 001 0|eng d
010 _a
020 _a9780136107217
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5415.13
_b.L5883 2011
100 1 _aLovelock, Christopher
245 0 0 _aServices marketing :
_bpeople, technology, strategy /
_cChristopher Lovelock and Jochen Wirtz
250 _a7th ed.
260 _aBoston :
_bPrentice Hall,
_cc2011.
300 _axxii, 626 p. :
_bill., maps. ;
_c29 cm.
650 0 _aMarketing
650 4 _aManagement
650 4 _aProfessions
700 1 _aWirtz, Jochen
942 _2lcc
_cBK