| 000 | nam a22 a 4500 | ||
|---|---|---|---|
| 999 |
_c21131 _d21131 |
||
| 001 | BD-DhNSU-21131 | ||
| 003 | BD-DhNSU | ||
| 005 | 20190403064849.0 | ||
| 008 | 190403s2012 ukna|||g |||| 001 0|eng d | ||
| 010 | _a | ||
| 020 | _a9780538473323 | ||
| 040 |
_aDLC _cDLC _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5821 _b.O34 2012 |
| 100 | 1 | _aO'Guinn, Thomas C. | |
| 245 | 0 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen and Richard J. Semenik |
| 250 | _a6th ed. | ||
| 260 |
_aMason, OH : _bSouth-Western, Cengage Learning, _cc2012. |
||
| 300 |
_axli, 693 p. ; _bill. ; _c29 cm. |
||
| 650 | 0 | _aAdvertising | |
| 650 | 4 | _aAdvertising media planning | |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 942 |
_2lcc _cBK |
||