000 nam a22 a 4500
999 _c21424
_d21424
001 BD-DhNSU-21424
003 BD-DhNSU
005 20190403064914.0
008 190403s2012 maua|||g |||| 001 0|eng d
010 _a
020 _a9780273752929
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5823
_b.W455 2012
100 1 _aMoriarity, Sandra
245 0 0 _aAdvertising & IMC :
_bprinciples & practice /
_cSandra Moriarity, Nancy Mitchell and William Wells
250 _a9th ed.
260 _aBoston :
_bPrentice Hall,
_cc2012.
300 _a685 p. :
_bill. ;
_c29 cm.
650 0 _aAdvertising
700 1 _aMitchell, Nancy
700 1 _aWells, William
942 _2lcc
_cBK