| 000 | nam a22 a 4500 | ||
|---|---|---|---|
| 999 |
_c21425 _d21425 |
||
| 001 | BD-DhNSU-21425 | ||
| 003 | BD-DhNSU | ||
| 005 | 20190403064914.0 | ||
| 008 | 190403s2012 nyua|||g |||| 001 0|eng d | ||
| 010 | _a | ||
| 020 | _a9780071314404 | ||
| 040 |
_aDLC _cDLC _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2012 |
| 100 | 1 | _aBelch, George E. | |
| 245 | 0 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch |
| 250 | _a9th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2012. |
||
| 300 |
_axxxv,769 p. : _bill. ; _c28 cm. |
||
| 650 | 0 | _aAdvertising | |
| 650 | 4 | _aSales promotion | |
| 650 | 4 | _aCommunication in marketing | |
| 700 | 1 | _aBelch, Michael A. | |
| 942 |
_2lcc _cBK |
||