| 000 | nam a22 a 4500 | ||
|---|---|---|---|
| 999 |
_c21569 _d21569 |
||
| 001 | BD-DhNSU-21569 | ||
| 003 | BD-DhNSU | ||
| 005 | 20190403064925.0 | ||
| 008 | 190403s2012 ukna|||g |||| 001 0|eng d | ||
| 010 | _a | ||
| 020 | _a9780538479868 | ||
| 040 |
_aDLC _cDLC _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5837 _b.A384 2012 |
| 100 | 1 | _aSemenik, Richard J. | |
| 245 | 0 | 0 |
_aAdvertising and promotions : _ban integrated brand approach / _cRichard J. Semenik ... [et al.]. |
| 250 | _a6th ed. | ||
| 260 |
_aMason, OH : _bSouth-Western Cengage Learning, _cc2012. |
||
| 300 |
_axIi, 710 p. : _bill. ; _c29 cm. |
||
| 650 | 0 | _aAdvertising media planning | |
| 650 | 4 | _aBranding | |
| 650 | 4 | _aMarketing | |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aOGuinn, Thomas C. | |
| 942 |
_2lcc _cBK |
||