| 000 | 00823nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | BD-DhNSU-21711 | ||
| 003 | BD-DhNSU | ||
| 005 | 20220623112358.0 | ||
| 008 | 220623s2011 at a|||g b||| 001 0|eng d | ||
| 020 | _a9780538476454 | ||
| 040 |
_aDLC _cBD-DhNSU _dBD-DhNSU |
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| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.B38 2011 |
| 100 | 1 | _aBateson, John E. G. | |
| 245 | 0 | 0 |
_aServices marketing / _cJohn E. G. Bateson and K. Douglas Hoffman. |
| 250 | _a4th ed. | ||
| 260 |
_aAustralia : _bSouth-Western/ Cengage Learning, _cc2011. |
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| 300 |
_axvii, 468 p. : _bill. ; _c28 cm. |
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| 504 | _aIncludes bibliography & iiindex. | ||
| 526 | _aMarketing & International Business | ||
| 590 | _aSumaiya Kainat Bintey Kohinoor | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 700 | 1 | _aHoffman, K. Douglas | |
| 942 |
_2lcc _cBK |
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| 999 |
_c21711 _d21711 |
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