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010 _a
020 _a9780538481779
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5415
_b.K848 2012
100 1 _aKurtz, David L.
245 0 0 _aKurtz & Boone principles of contemporary marketing /
_cDavid L. Kurtz
250 _a15th ed.
260 _aAustralia :
_bSouth-Western/ Cengage Learning,
_cc2012.
300 _axxxvii, 662 p. :
_bill. ;
_c28 cm.
650 0 _aMarketing
942 _2lcc
_cBK