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008			211010s2012 enka|||g |||| 001 0|eng d
020			_a9780273736561
040			_aDLC _cBD-DhNSU _dBD-DhNSU
041			_aeng
050	0	0	_aHD45 _b.T76 2012
100	1		_aTrott, Paul _923011
245	0	0	_aInnovation management and new product development / _cPaul Trott.
250			_a5th ed.
260			_aHarlow, England : _bFinancial Times/Prentice Hall, _cc2012.
300			_axxviii, 620 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_aThis book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialism’s, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers.
526	0		_aManagement
590			_aMd. Abdul Hakim
650		0	_aTechnological innovations _xManagement. _923012
650		4	_aIndustrial management. _923013
650		4	_aProduct management. _98827
942			_2lcc _cBK