000 00801nam a2200253 a 4500
999 _c22859
_d22859
001 BD-DhNSU-22859
003 BD-DhNSU
005 20190808124946.0
008 190403s2013 nyua|||g |||| 001 0|eng d
020 _a9780071315128
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5415.33
_b.U6H38 2013
100 1 _aHawkins, Del I.
_91233
245 0 0 _aConsumer behavior :
_bbuilding marketing strategy /
_cDel I. Hawkins and David L. Mothersbaugh
250 _a12th ed.
260 _aNew York :
_bMcGraw-Hill Irwin,
_cc2013.
300 _axxvii, 772 p. :
_bill. ;
_c27 cm. +
_e1 computer disc (CD ; 3/4 in.).
650 0 _aConsumer behavior
_92958
650 4 _aUnited_states
_92959
650 4 _aMarket surveys
_92960
700 1 _aMothersbaugh, David L.
_91841
942 _2lcc
_cBK