| 000 | 00991nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | BD-DhNSU-22871 | ||
| 003 | BD-DhNSU | ||
| 005 | 20220718135203.0 | ||
| 008 | 220718s2013 nyua|||g b||| 001 0|eng d | ||
| 020 | _a9780071086967 | ||
| 040 |
_aDLC _cBD-DhNSU _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.Z45 2013 |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 0 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremle. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2013. |
||
| 300 |
_axxvii, 642 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aMarketing & International Business | ||
| 590 | _aSumaiya Kainat Bintey Kohinoor | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 4 | _aMarketing | |
| 650 | 4 | _aCustomer services | |
| 700 | 1 |
_aBitner, Mary Jo _eauthor |
|
| 700 | 1 |
_aGremle, Dwayne D. _eauthor |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c22871 _d22871 |
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