| 000 | nam a22 a 4500 | ||
|---|---|---|---|
| 999 |
_c23620 _d23620 |
||
| 001 | BD-DhNSU-23620 | ||
| 003 | BD-DhNSU | ||
| 005 | 20190403070745.0 | ||
| 008 | 190403s2013 nyua|||g |||| 001 0|eng d | ||
| 010 | _a | ||
| 020 | _a9780071318389 | ||
| 040 |
_aDLC _cDLC _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2013 |
| 100 | 1 | _aArens, William F. | |
| 245 | 0 | 0 |
_aContemporary advertising & integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold and Christian Arens |
| 250 | _a14th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axxxix, 722 p. : _bill. ; _c28 cm. |
||
| 650 | 0 | _aAdvertising | |
| 700 | 1 | _aWeigold, Michael F. | |
| 700 | 1 | _aArens, Christian | |
| 942 |
_2lcc _cBK |
||