000			01667nam a2200301 a 4500
001			BD-DhNSU-23761
003			BD-DhNSU
005			20231025140041.0
008			211129s2013 maua|||g |||| 001 0|eng|d
020			_a9780273779414
040			_aDLC _cDLC _dBD-DhNSU
041			_aeng
050	0	0	_aHD69 _b.B7K45 2013
100	1		_aKeller, Kevin Lane
245	0	0	_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller.
250			_a4th ed.
260			_aBoston : _bPearson, _cc2013.
300			_a590 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
520			_aCreate profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.
526	0		_aManagement
590			_aMd. Abdul Hakim
590			_aNuri Mahajabi
590			_aAbu Satad Md. Sayem
650		0	_aBrand name products _xManagement.
856	4		_3Full text available: _z◉ login required _uhttps://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=6c427dc23f4422e002d3589db809efa6
942			_2lcc _cBK
999			_c23761 _d23761