| 000 | 01022nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | BD-DhNSU-23803 | ||
| 003 | BD-DhNSU | ||
| 005 | 20220718130657.0 | ||
| 008 | 220718s2011 ii ab||g b||| 001 0|eng d | ||
| 020 | _a9780070700994 | ||
| 040 |
_aDLC _cBD-DhNSU _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.S47 2011 |
| 245 | 0 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml ... [et al.]. |
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi : _bMcGraw-Hill Irwin, _cc2011. |
||
| 300 |
_axxvii, 763 p. : _bill., maps. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aMarketing & International Business | ||
| 590 | _aSumaiya Kainat Bintey Kohinoor | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 4 | _aCustomer services. | |
| 650 | 4 | _aMarketing | |
| 700 | 1 |
_aZeithaml, Valarie A. _eauthor |
|
| 700 | 1 |
_aBitner, Mary Jo _eauthor |
|
| 700 | 1 |
_aGremler, Dwayne D. _eauthor |
|
| 700 | 1 |
_aPandit, Ajay _eauthor |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c23803 _d23803 |
||