000 nam a22 a 4500
999 _c23804
_d23804
001 BD-DhNSU-23804
003 BD-DhNSU
005 20190403070801.0
008 190403s1996 ii a|||g |||| 001 0|eng d
010 _a
020 _a9788120312197
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5823
_b.A13 1996
100 1 _aBatra, Rajeev
245 0 0 _aAdvertising management /
_cRajeev Batra, John G. Myers and David A. Aaker
250 _a5th ed.
260 _aNew Delhi :
_bPrentice Hall,
_cc1996.
300 _axiii, 754 p. :
_bill. ;
_c25 cm.
650 0 _aAdvertising
650 4 _aManagement
700 1 _aMyers, John G.
700 1 _aAaker, David A.
942 _2lcc
_cBK