| 000 | nam a22 a 4500 | ||
|---|---|---|---|
| 999 |
_c28314 _d28314 |
||
| 001 | BD-DhNSU-28314 | ||
| 003 | BD-DhNSU | ||
| 005 | 20190407121000.0 | ||
| 008 | 190407s2018 ukn||||g |||| 001 0|eng d | ||
| 010 | _a | ||
| 020 | _a9781119441434 | ||
| 040 |
_aDLC _cDLC _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.A23 2018 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 0 | 0 |
_aStrategic market management / _cDavid A. Aaker and Christine Moorman |
| 250 | _a11th ed. | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley, _cc2018. |
||
| 300 |
_aix, 380 p. ; _c24 cm. |
||
| 650 | 0 | _aMarketing | |
| 650 | 4 | _aManagement | |
| 650 | 4 | _aStrategic planning | |
| 700 | 1 | _aMoorman, Christine | |
| 942 |
_2lcc _cBK |
||