| 000 | 01244nam a22003617a 4500 | ||
|---|---|---|---|
| 001 | BD-DhNSU-28741 | ||
| 003 | NSUL-eBook | ||
| 005 | 20231025135707.0 | ||
| 006 | m\\\\\o\\d\\\\\\\\ | ||
| 007 | cr||||||||nn|n | ||
| 008 | 200712b2018 ||||| |||| 00| 0 eng d | ||
| 020 | _a9781259548147 | ||
| 040 |
_aDLC _cBD-DhNSU _dBD-DhNSU |
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| 041 | _aeng | ||
| 050 | 1 | 4 |
_aHF5823 _b.B387 2018 |
| 100 | 1 | _a Belch, George E. | |
| 245 | 0 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch. |
| 250 | _a11th ed. | ||
| 264 |
_aNew York : _b McGraw-Hill, _cc2018. |
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| 300 | _a1 online resource ( 590 p.) | ||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _acomputer _bc |
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| 504 | _aIncludes bibliographies and index | ||
| 526 | 0 | _aMarketing & International Business | |
| 590 | _aMd. Abdul Hakim | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _a Sales promotion | |
| 650 | 0 | _aCommunication in marketing | |
| 655 | 7 |
_2local _aElectronic books. |
|
| 700 | 1 |
_aBelch, Michael A. _eauthor |
|
| 856 | 4 | 0 |
_zFull text available: _3◉ login required _uhttps://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=f79ce5f2790475aa2590216533c09213 |
| 942 |
_2lcc _cEBOOK |
||
| 999 |
_c28741 _d28741 |
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