| 000 | 02475cam a2200373 i 4500 | ||
|---|---|---|---|
| 999 |
_c28832 _d28832 |
||
| 001 | BD-DhNSU- | ||
| 003 | BD-DhNSU | ||
| 005 | 20200813131526.0 | ||
| 008 | 200813t2017 nyua ob 000 0 eng | ||
| 020 | _a9780718033330 (eBook) | ||
| 020 | _a9781400201839 (IE) | ||
| 020 | _a9780718033323 | ||
| 040 |
_aDLC _cBD-DhNSU _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.M55 2017 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 |
_aMiller, Donald, _d1971- _98825 |
|
| 245 | 1 | 0 |
_aBuilding a storybrand : _bclarify your message so customers will listen / _cDonald Miller. |
| 260 |
_aNew York : _bHarperCollins Leadership, an imprint of HarperCollins, _cc2017. |
||
| 300 |
_ax, 228 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 520 | _aNew York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. | ||
| 526 | 0 | _aMarketing & International Business | |
| 590 | _aMd. Abdul Hakim | ||
| 650 | 0 |
_aBranding (Marketing) _98826 |
|
| 650 | 0 |
_aAdvertising _xBrand name products. _9119 |
|
| 650 | 0 |
_aProduct management. _98827 |
|
| 650 | 0 |
_aMarketing. _98828 |
|
| 650 | 0 |
_aSelling. _98829 |
|
| 650 | 0 |
_aCustomer relations. _98830 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Sales & Selling / General. _98831 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Business Communication / General. _98832 |
|
| 942 |
_2lcc _cBK |
||