| 000 | 02333cam a22003494i 4500 | ||
|---|---|---|---|
| 999 |
_c29015 _d29015 |
||
| 001 | BD-DhNSU-29015 | ||
| 003 | BD-DhNSU | ||
| 005 | 20201014123116.0 | ||
| 008 | 201014s2012 enk b 001 0 eng|d | ||
| 020 | _a9789389165739 | ||
| 040 |
_aDLC _cBD-DhNSU _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5821 _b.M35 2012 |
| 082 | 0 | 0 |
_a659.1/042 _223 |
| 100 | 1 |
_aMalefyt, Timothy de Waal. _911252 |
|
| 245 | 1 | 0 |
_aAdvertising and anthropology : _bethnographic practice and cultural perspectives / _cTimothy de Waal Malefyt and Robert J. Morais. |
| 260 |
_aLondon ; _aNew Delhi : _bBloomsbury, _c2012. |
||
| 300 |
_axiii, 186 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- | ||
| 526 | 0 | _aMarketing & International Business | |
| 590 | _aNuri Mahajabi | ||
| 650 | 0 |
_aAdvertising _xSocial aspects. _911259 |
|
| 650 | 0 |
_aAnthropology. _911260 |
|
| 650 | 0 |
_aMarketing research. _911261 |
|
| 650 | 7 |
_aSOCIAL SCIENCE / Anthropology / Cultural. _911262 |
|
| 650 | 7 |
_aSOCIAL SCIENCE / Sociology / General. _911263 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Industries / Media & Communications Industries. _911264 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Advertising & Promotion. _911265 |
|
| 700 | 1 |
_aMorais, Robert J. _eauthor _911258 |
|
| 942 |
_2lcc _cBK |
||