000			01729cam a2200337 a 4500
999			_c29545 _d29545
001			BD-DhNSU-29545
003			BD-DhNSU
005			20210207134820.0
008			081022s2001 enkae b 001 0 eng|d
020			_a9780333801659
020			_a9780230365148
040			_aDLC _cBD-DhNSU _dBD-DhNSU
041			_aeng
050	0	0	_aHD9940 _b.A2J33 2001
082	0	0	_a746.9/20688 _222
100	1		_aJackson, Tim, _9861
245	1	0	_aMastering fashion buying and merchandising management. _cTim Jackson and David Shaw.
260			_aLondon : _bPalgrave Macmillan, _c2001.
300			_axviii, 376 p. : _bill., plans ; _c24 cm.
490	0		_aPalgrave master series
504			_aIncludes bibliographical references and index.
505	0		_aThe customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
526	0		_aMarketing & International Business
590			_aRuksana Chowdhury
650		0	_aFashion merchandising. _9706
700	1		_aShaw, David, _eauthor _93922
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0912/2008045140-b.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0912/2008045140-t.html
942			_2lcc _cBK