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008 210524s20092002enka gob 001 0 eng
010 _a 2009009561
020 _a9780273719601 (pbk. : alk. paper)
020 _a0273719602 (pbk. : alk. paper)
035 _a(OCoLC)ocn312730585
040 _aDLC
_cBD-DhNSU
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5548.32
_b.C43 2009
100 1 _aChaffey, Dave,
_d1963-
245 1 0 _aE-business and e-commerce management :
_bstrategy, implementation and practice /
_cDave Chaffey.
250 _a4th ed.
260 _aHarlow, England ;
_aNew York :
_bFT Prentice Hall,
_c2009.
300 _a1 online resource(798 p.)
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_acomputer
_bc
504 _aIncludes bibliographical references and index.
505 0 _aIntroducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
520 8 _aThis volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
526 0 _aManagement
526 0 _aBusiness
590 _aSumaiya Kainat Bintey Kohinoor
590 _aBadhan Hubert Corraya
650 0 _aElectronic commerce.
650 0 _aBusiness enterprises
_xComputer networks.
655 7 _2local
_aElectronic books.
856 _zFull text available:
_3◉ login required
_uhttps://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=428976ceddb34ce92a0bf4ebf0cca5cc
942 _2lcc
_cEBOOK
999 _c29671
_d29671