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001			BD-DhNSU-29695
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008			210718s2015 sz a gob 001 0 eng c
010			_a2014950448
020			_a9783319100906
020			_a9783319100913(e-book)
020			_a9783319100906
035			_a(OCoLC)ocn910667299
040			_aFDU _cBD-DhNSU _dBD-DhNSU _dBD-DhNSU
041			_aeng
050	0	0	_aHF5548.32 _b.T87 2015
100	1		_aTurban, Efraim,
245	1	0	_aElectronic commerce : _ba managerial and social networks perspective / _cby Efraim Turban ... [et al.].
250			_a8th ed., _brev ed.
260			_aCham : _bSpringer, _cc2015.
300			_a1 online resource (820 p.)
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aSpringer texts in business and economics
504			_aIncludes bibliographical references and index.
505	0		_aOverview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.
520			_aThroughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
526	0		_aMarketing & International Business
526	0		_aManagement
590			_aSumaiya Kainat Bintey Kohinoor
590			_aBadhan Hubert Corraya
650		0	_aElectronic commerce.
650		0	_aElectronic commerce _xManagement.
650		7	_aE-Business
655		7	_2local _aElectronic books.
700	1		_aKing, David R., _eauthor.
700	1		_aLee, Jae Kyu, _eauthor.
700	1		_aLiang, Ting-Peng, _eauthor.
700	1		_aTurban, Deborrah C., _eauthor.
856	4		_3◉ login required _zFull text available: _uhttps://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=505e4322d6aa4461997172f304ab8160
942			_2lcc _cEBOOK
999			_c29695 _d29695