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008 210718s2015 sz a gob 001 0 eng c
010 _a2014950448
020 _a9783319100906
020 _a9783319100913(e-book)
020 _a9783319100906
035 _a(OCoLC)ocn910667299
040 _aFDU
041 _aeng
050 0 0 _aHF5548.32
_b.T87 2015
100 1 _aTurban, Efraim,
245 1 0 _aElectronic commerce :
_ba managerial and social networks perspective /
_cby Efraim Turban ... [et al.].
250 _a8th ed.,
_brev ed.
260 _aCham :
300 _a1 online resource (820 p.)
336 _atext
337 _aunmediated
338 _avolume
490 0 _aSpringer texts in business and economics
504 _aIncludes bibliographical references and index.
505 0 _aOverview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.
520 _aThroughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
526 0 _aMarketing & International Business
526 0 _aManagement
590 _aSumaiya Kainat Bintey Kohinoor
590 _aBadhan Hubert Corraya
650 0 _aElectronic commerce.
650 0 _aElectronic commerce
650 7 _aE-Business
655 7 _2local
_aElectronic books.
700 1 _aKing, David R.,
700 1 _aLee, Jae Kyu,
700 1 _aLiang, Ting-Peng,
700 1 _aTurban, Deborrah C.,
856 4 _3◉ login required
_zFull text available:
942 _2lcc
999 _c29695