000			01511cam a22003257i 4500
001			BD-DhNSU-30383
003			BD-DhNSU
005			20240306132142.0
008			240306s2013 ncuao g b 001 0 eng d
020			_a9780822353515
020			_a9780822353638
040			_aNcD/DLC _cBD-DhNSU _dBD-DhNSU
041			_aeng
050	0	0	_aHF3826.5 _b.Y36 2013
082	0	0	_a306.3 _223
100	1		_aYano, Christine Reiko.
245	1	0	_aPink globalization : _bHello Kitty's trek across the Pacific / _cChristine R. Yano.
260			_aDurham : _bDuke University Press, _cc2013.
300			_axiv, 322 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 299-312) and index.
505	0		_aPreface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
526			_aMarketing & International Business
526			_aEconomics
590			_aSumaiya Kainat Bintey Kohinoor
600	0	0	_aHello Kitty _c(Fictitious character)
650		0	_aExports _zJapan.
650		0	_aJapan _xCommerce.
650		0	_aGlobalization.
942			_2lcc _cBK
999			_c30383 _d30383