000 01799cam a22002898i 4500
001 BD-DhNSU-30664
003 BD-DhNSU
005 20250210122335.0
008 250210s2024 mdua g|b 001 0 eng d
020 _a9781666943160
040 _aDLC
_cBD-DhNSU
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5827.8
_b.R34 2024
082 0 0 _a659.14/3095492
_223/eng/20240514
100 1 _aRahman, Harisur,
245 1 0 _aDecoding ad culture :
_btelevision commercials and broadcast regulations in Bangladesh /
_cHarisur Rahman.
260 _aLanham :
_bLexington Books,
_cc2024.
300 _axvii, 299 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _aMedia scenes and television commercials in Bangladesh -- Critical discourse analysis of TVCs in Bangladesh -- Rhetorical analysis of TVCs in Bangladesh -- The use of greenwashing in Bangladeshi commercials -- The COVIDization of television commercials in Bangladesh -- Television commercials and the formation of audience -- Negotiating cultural hegemony of the tv commercials of global products in -- bangladesh -- Representation of cultural values in Bangladeshi television commercials -- Television commercial, social responsibility, and broadcast policy in Bangladesh.
520 _a"This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders"--
526 _aBusiness
526 _aSocial Science
590 _aSumaiya Kainat Bintey Kohinoor
650 0 _aDeceptive advertising
_zBangladesh.
942 _2lcc
_cBK
999 _c30664
_d30664