000			01799cam a22002898i 4500
001			BD-DhNSU-30664
003			BD-DhNSU
005			20250210122335.0
008			250210s2024 mdua g|b 001 0 eng d
020			_a9781666943160
040			_aDLC _cBD-DhNSU _dBD-DhNSU
041			_aeng
050	0	0	_aHF5827.8 _b.R34 2024
082	0	0	_a659.14/3095492 _223/eng/20240514
100	1		_aRahman, Harisur,
245	1	0	_aDecoding ad culture : _btelevision commercials and broadcast regulations in Bangladesh / _cHarisur Rahman.
260			_aLanham : _bLexington Books, _cc2024.
300			_axvii, 299 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMedia scenes and television commercials in Bangladesh -- Critical discourse analysis of TVCs in Bangladesh -- Rhetorical analysis of TVCs in Bangladesh -- The use of greenwashing in Bangladeshi commercials -- The COVIDization of television commercials in Bangladesh -- Television commercials and the formation of audience -- Negotiating cultural hegemony of the tv commercials of global products in -- bangladesh -- Representation of cultural values in Bangladeshi television commercials -- Television commercial, social responsibility, and broadcast policy in Bangladesh.
520			_a"This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders"--
526			_aBusiness
526			_aSocial Science
590			_aSumaiya Kainat Bintey Kohinoor
650		0	_aDeceptive advertising _zBangladesh.
942			_2lcc _cBK
999			_c30664 _d30664