000 | 01799cam a22002898i 4500 | ||
---|---|---|---|
001 | BD-DhNSU-30664 | ||
003 | BD-DhNSU | ||
005 | 20250210122335.0 | ||
008 | 250210s2024 mdua g|b 001 0 eng d | ||
020 | _a9781666943160 | ||
040 |
_aDLC _cBD-DhNSU _dBD-DhNSU |
||
041 | _aeng | ||
050 | 0 | 0 |
_aHF5827.8 _b.R34 2024 |
082 | 0 | 0 |
_a659.14/3095492 _223/eng/20240514 |
100 | 1 | _aRahman, Harisur, | |
245 | 1 | 0 |
_aDecoding ad culture : _btelevision commercials and broadcast regulations in Bangladesh / _cHarisur Rahman. |
260 |
_aLanham : _bLexington Books, _cc2024. |
||
300 |
_axvii, 299 p. : _bill. ; _c25 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aMedia scenes and television commercials in Bangladesh -- Critical discourse analysis of TVCs in Bangladesh -- Rhetorical analysis of TVCs in Bangladesh -- The use of greenwashing in Bangladeshi commercials -- The COVIDization of television commercials in Bangladesh -- Television commercials and the formation of audience -- Negotiating cultural hegemony of the tv commercials of global products in -- bangladesh -- Representation of cultural values in Bangladeshi television commercials -- Television commercial, social responsibility, and broadcast policy in Bangladesh. | |
520 | _a"This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders"-- | ||
526 | _aBusiness | ||
526 | _aSocial Science | ||
590 | _aSumaiya Kainat Bintey Kohinoor | ||
650 | 0 |
_aDeceptive advertising _zBangladesh. |
|
942 |
_2lcc _cBK |
||
999 |
_c30664 _d30664 |