000			01061nam a2200325 a 4500
001			BD-DhNSU-6176
003			BD-DhNSU
005			20231009105109.0
008			231009s1997 njua|||g b||| 001 0|eng d
020			_a013722298
020			_a9780137222995
040			_aDLC _cBD-DhNSU _dBD-DhNSU
041			_aeng
050	0	0	_aHF1416 _b.K44 1997
082	0	0	_a658.848 _bK26p
100	1		_aKeegan, Warren J.
245	0	0	_aPrinciples of global marketing / _cWarren J. Keegan and Mark C. Green.
260			_aNew Jersey : _bPrentice Hall, _cc1997.
300			_axxi, 421 p. : _bill. ; _c26 cm.
500			_a Rev. ed. of: Multinational marketing management. 3rd ed. 1984.
500			_aWorld maps on endpapers.
504			_aIncludes bibliographical references and indexes.
526			_aMarketing & International Business
526			_aManagement
590			_aSumaiya Kainat Bintey Kohinoor
650		0	_aExport marketing _xManagement.
650		4	_aExport marketing _xManagement _xCase studies.
700	1		_aGreen, Mark C. _eauthor
942			_2lcc _cBK
999			_c6176 _d6176